SEO Basics For Growing Your Business Or Website

marketing-strategySEO Basics

There seems to be a lot of mystery when it comes to leveraging your company website using SEO – or search engine optimization. This article helps provide business owners with the necessary principles for good internet marketing. Specifically, it addresses how to help your Seattle or other location based business grow in search engine visibility.

Generating More Traffic

Although there are search engine marketing experts that make their living helping companies (or whomever) get better results from their online marketing campaign, it doesn’t mean that you as an individual can’t learn a few tricks to help your own site out with search engine optimization. It will take some effort, but I think you’ll find that it’s fun – and rewarding. We enjoy teaching our clients tools for doing SEO. Sometimes we’re asked, “don’t you think that will work you out of a job?” Well, not necessarily. In the world of business, we only have so much time to invest in areas. Even though a business owner may enjoy learning SEO techniques on their own, eventually it will not be worth it to put so much time into other things apart from the company. Plus, it can help them learn how to run the business even better from a management perspective. So, with that in mind, keep reading for ideas to optimize your search engine performance – and enjoy it!

SEO Basics – Know Your Marketseo-basics-long-tail

1. Know who you are selling to in Seattle or wherever your primary market is located. This is pretty basic, but it takes time. Not every area is the same, and Seattle SEO techniques may have some quirks to it that are different from Boise (Idaho) SEO techniques. The principles will continue to remain the same, though.

How And How Many

One of the first things you should know is how many people make up your target market. You can get a good idea of this by taking advantage of the Google Adword’s tool available – and it’s free to all. This will likely give you some good quality keywords including some that are distinct to your area. It also gives you the number of people who have searched those keywords – a helpful metric – helps you choose which keywords are the best ones to spend your time developing.


Basics Of Keyword Use

2. Don’t crowd your site with endless repetitions of keywords and phrases in an attempt to draw more traffic. This is a no no with Search engines. Because Google wants to provide the best user experience for people using their search engine, they are constantly refining how search results show up and often end up ranking sites that do this lower than others. It’s important to focus on providing good, solid content that is aimed at reaching real people – not only the search engine bots that index your site.


Meta Information

3. Keyword Stuffing. Whatever you do, don’t stuff your pages full of keywords. A good rule of thumb is focusing on only on ranking one keyword per page. Use it tastefully a couple of times, again, trying to reach the reader and not just the search engines. If you end up keyword stuffing, search engines may even penalize your site. Some people cram a ton of keywords into their pages just to increase search engine rankings. The problem is, the visitor clicks on the page, only to discover there is no valuable information for them, just a bunch of useless words. This is why Google chose not to reward this technique.


Crown Your Content

4. Content is King. If you’ve done any reading at all in the SEO world, you’ve probably heard this. It usually comes up quickly – and it’s true. Content is the driving force behind search engine rankings. Good content is what lures users to your site. When you combine phenomenal content with appropriately placed keyword phrases, you create a great user experience which helps bring people back and spreads your brand. This will bring people back to your site as the go to source for your industry, whether it’s local or national.


Giving Directions

5. Site Map If you want to market from your website, you definitely are in need of a site map. The site map should always be linked to and from all the different pages on your site. This will help the search engine robots easily find and index your pages as well as provide browsers a chance to see everything you are providing from one easy to navigate spot.


SEO Basics For URL Optimizaseo-basics-keywordstion

6. Have your keywords in the URL. A good rule of thumb to follow when dealing with search engine optimization is to use your keywords and keyword phrases in your URLs. This is one of the foundational elements of search engine optimization along with your Title tag, so rather than using arbitrary numbers, instead replace them with keywords relevant to your area and keyword i.e. Seattle SEO.


Looking For Help?

A lot of people will tire of running their business and keeping up with the required informational edge and learning that has to constantly be maintained with the SEO industry. That’s okay. As I said before, time is important and we choose the best areas to invest our time into. So, after searching through SEO information and perhaps making the decision to pass SEO off to a company or individual, here are some good questions to go through with a potential provider.

Ask to see examples of his or her work for previous clients. We provide this for our clients. You can also ask for success stories or references from other satisfied customers, If a company is timid about providing this, it’s a sign that, either they are new (which may be providing you a discount on services) or you may need to look elsewhere. We like to say that transparency is an asset – not a hindrance to doing business.

Keep these SEO Basics in mind whether you’re starting out with a website, or refining. There is nothing wrong with doing all you can to get your website in front of more visitors, and some effective search engine optimization can accomplish that goal in a big way.



If you have questions and would like to talk to someone about your industry over the phone, feel free to call us at 800.337.9849 or visit us at  We’d be glad to help!



  • Thanks for the useful advice, Neil. I’ll have to think about site map strategies for my blog. The default map is a calendar view, other organizations could be interesting. It’s a music blog, so maps by artist, genre and event could be useful and help with search results.

    • neil

      You’re welcome, Dave – feel free to run any questions by me in the comments!